In this episode of Made to Design, Sarah Couture talks with Indianapolis interior designer Claudia Appel, founder of Pink Elephant Home, as she celebrates 10 years in business.
Claudia shares her unconventional journey from criminal defense attorney to professional organizer and, ultimately, full-service residential interior designer. She explains how the organization, analysis, problem-solving, and creativity required in law continue to shape her design practice today.
Sarah and Claudia also discuss the value interior designers bring beyond aesthetics—from helping clients avoid costly mistakes and uncovering a home’s potential to creating beautiful, functional spaces that support every stage of life. The conversation concludes with practical ideas for aging in place, including thoughtful renovations, accessible organization, home technology, and prioritizing improvements at any budget.
In This Episode
- Claudia’s transition from criminal defense attorney to interior designer
- Celebrating 10 years of Pink Elephant Home
- Creating approachable, client-centered interiors
- How legal experience informs creativity and business strategy
- Why interior design is about much more than aesthetics
- Increasing a home’s function and long-term value
- How designers can help clients avoid costly mistakes
- Designing and organizing homes for aging in place
- Prioritizing meaningful improvements within a client’s budget
- Creating homes that help people remain connected to their communities
Connect
- Pink Elephant Home on Instagram: @thepinkelephanthome
- Sarah Couture Design
- Institute of Classical Architecture & Art
